Can Microsoft Dynamics CRM Reverse an Industry's Fortunes? One Re-Seller Thinks So

by Linda Rosencrance
published September 15, 2009

PEAK 15 Systems Inc. has released a software application for tour operators, outfitters and travel suppliers that includes the customer relationship management tools of Microsoft Dynamics CRM.

Version 4 of PEAK 15 combines trip planning tools and Intuit QuickBooks accounting integration found in the earlier versions of the web-based service with Microsoft Dynamics CRM's customer management and marketing tool, said James O'Leonard, CEO at PEAK 15 Systems in Carlsbad, Calif. He said PEAK 15 also works seamlessly with Microsoft Outlook, Word and Excel.

"We exclusively serve the tour operator and outfitter industry," O'Leonard said. "It's  a very, very labor-intensive business-a service-oriented business. And they have historically had very little in the way of applications to help them manage and automate that process."

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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