The Amazon Effect: Why Companies That Need Marketing also Need BI

October 26 2014

According to Gartner, by the year 2017 CMOs will outspend CIOs in IT investments. That is a staggering prediction about the evolution of business:  you can't survive today without knowing your customers.  Intimately.

About Tara Grant

Obsessed with taking the company wish list and turning it into hard-hitting strategy. Dedicated her entire career to ridiculously useful reporting and BI solutions. "If you aren't concerned with being in the business of collecting information for a competitive advantage, you aren't really interested in business at all."

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