Why Most Board Reporting Doesn’t Cut It—and How to Use Dynamics BI to Reverse Course

by Garth D. Laird, Chief Operations Officer, Zap
published October 20, 2010

Have you ever wondered what your board really thinks of those reports you sweat over every month? In this article, I explore what corporate information boards really want, and why business intelligence (BI) obtained via Microsoft Dynamics ERP and CRM systems drastically helps improve board reporting, and ultimately, board effectiveness.

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About Garth D. Laird

Having seen ZAP from early days through to the present, Garth manages all of the commercial operations globally for ZAP which include Sales, Presales, Consulting, Support, Training and Customer advocacy. With BI such a vital part of any ERP or CRM deployment, ZAP has created solutions that massively add value to the Dynamics eco-system and mitigate risk for the very customers we all seek to serve.

With customers in 45+ countries and spanning local mid-market to Fortune 500 and beyond, Garth has seen the ZAP brand become synonymous with high levels of customer satisfaction creating an ever growing excitement in the channel, this supporting the long hours and tireless exertion needed and making it incredibly worthwhile.

 

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