“We Try to Eliminate Anonymous Buyers”: Basketball Team Official
August 20 2008
Many consumer companies discover as they try to develop integrated marketing and sales programs that their customer and prospect data is scattered among five or more repositories around their companies.
Nowhere is this problem more pronounced than with professional sports teams, which have customer information within software databases handling accounting, bulk email, season tickets, point-of-sale and, not coincidentally, their Microsoft Dynamics CRM software, among others.
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