“We Try to Eliminate Anonymous Buyers”: Basketball Team Official

by Jason Gumpert, Editor
published August 21, 2008

Many consumer companies discover as they try to develop integrated marketing and sales programs that their customer and prospect data is scattered among five or more repositories around their companies.

Nowhere is this problem more pronounced than with professional sports teams, which have customer information within software databases handling accounting, bulk email, season tickets, point-of-sale and, not coincidentally, their Microsoft Dynamics CRM software, among others.

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About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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