Reflections on Convergence 2008-Is Microsoft About to Become Warm and Cuddly on Us?

One of the more intriguing sessions at Convergence 2008 in Orlando was one led by Jakob Nielsen, who has the intriguing title, "Principal User Experience Manager" of Microsoft Dynamics.

He defined his mission as "to create a Microsoft Dynamics people love." Then he raised this obvious question: "What makes people LOVE certain products?"

He said his group in Copenhagen has seven studies going on, involving some 300 to 400 people via surveys, focus groups, and "cognitive walkthroughs" to gain "a deep understanding of the people who use our software," with particular emphasis on "emotional aspects."


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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