Protech Integrates Zap’s Analytics to Enhance CRM for Members

by Linda Rosencrance
published February 11, 2010

Protech Associates is integrating the advanced reporting and analytics tools of Zap's Business Analytics for Microsoft Dynamics CRM into its association and member management solution CRM for Members.

Based on Microsoft Dynamics CRM, Protech's CRM for Members, which was launched in 2003, is a vertical Association Management Solution (AMS) that address the specific needs of associations including developing ongoing member relationships, cutting costs and enhancing revenue, according to the company.

Protech is now embedding the advanced analytics and reporting capabilities of the Zap product for every new user of CRM for Members.

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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