Improving the Usefulness of Sales Info: Microsoft Dynamics CRM Add-Ons Offer New Data Services

by Erik Herman
published December 9, 2009

Whoever said "information is power" was probably ahead of his time. This old adage is more relevant today than ever before for the Microsoft Dynamics CRM community. There seems to be a mini trend developing that might lead many Dynamics CRM customers to start ditching their legacy data in favor of more reliable, single source, actively cleansed, updated and targeted information.

There have long been companies like Hoover's and OneSource that peddle corporate data, but with the advent of the internet and the maturity of sales and marketing technologies, companies are not only demanding information that is up-to-date, accurate and actionable, but also information that works and fits seamlessly with other existing systems and technologies.

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About Erik Herman

Erik Herman is a seasoned business and technology publishing professional with over 15 years of experience. He currently works as a freelance writer covering a wide range of topics and issues. Herman has held positions over the years with several well known publishers and research firms including LexisNexis, Pearson Education and Cengage Learning.

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