How Viable an Alternative Is Microsoft Dynamics AX 2009’s CRM?

With so many options in the market for CRM solutions, most Microsoft Dynamics AX customers would be best off starting their search for a CRM solution in their own IT departments. That is, they should be looking first at Dynamics AX CRM, according to Dane Koepke, Business Development Manager of Green Beacon Solutions, in his talk on Microsoft Dynamics AX and CRM at AXUG Summit 2008.  

The release of Microsoft Dynamics AX 2009 has made AX CRM a viable alternative to a full-fledged CRM solution--probably more viable, in Koepke's assessment, than he originally thought last spring, when AX 2009 was first introduced. 


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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