Dynamics Sports SIG, Led By Pro Baseball Team, Seeks to Maximize Effectiveness of Microsoft Dynamics CRM

by Jason Gumpert, Editor
published June 11, 2008

The Toledo Mud Hens, a professional minor league baseball team, is in the midst of massively streamlining its own operations by integrating Microsoft Dynamics CRM software with its accounting, ticketing, food and beverage and other customer-focused systems. Yet the organization wants to share its experience with other sports teams, so its assistant general manager, Scott Jeffer, is chairing a new Sports Special Interest Group [SIG], with a little help from Microsoft and the independent CRM User Group [CRMUG]. 

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About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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