Dynamics Sports SIG, Led By Pro Baseball Team, Seeks to Maximize Effectiveness of Microsoft Dynamics CRM
June 10 2008
The Toledo Mud Hens, a professional minor league baseball team, is in the midst of massively streamlining its own operations by integrating Microsoft Dynamics CRM software with its accounting, ticketing, food and beverage and other customer-focused systems. Yet the organization wants to share its experience with other sports teams, so its assistant general manager, Scott Jeffer, is chairing a new Sports Special Interest Group , with a little help from Microsoft and the independent CRM User Group
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