Dialing for Dollars: Merging Marketing and Technology for CRM Success
My previous two columns focused on how to make sure your Dynamics CRM project succeeds. After all, there are no gains at all from a failed system.
But once you have an implementation process that gives you a successful system, you want to see some great returns.
In this column I provide several innovative ways that two of my customers have used their CRM systems to obtain great returns. The technical term for their approaches? Way Cool. While you are reading these, think about a process you might want to implement in your own organization, because I have a great offer at the end of this column.