New analyst shortlist of sales productivity tools: What Dynamics CRM / 365 customers stand to gain
Sales productivity apps have carved out a role separate from their larger CRM cousins. These smaller solutions often depend on CRM as a backbone needed for the data consumed and produced, but they gain traction amid the daily sales and service activities happening on mobile devices, in email, on calendars - almost anywhere other than in CRM.
While full-scale CRM solutions like Dynamics 365's sales app focus on both the big picture and the individual user, sales productivity apps typically go deep on the needs of specific roles or smaller teams. They are often mobile-first and help gather data that traditional CRM would typically miss out on.