New analyst shortlist of sales productivity tools: What Dynamics CRM / 365 customers stand to gain

Sales productivity apps have carved out a role separate from their larger CRM cousins. These smaller solutions often depend on CRM as a backbone needed for the data consumed and produced, but they gain traction amid the daily sales and service activities happening on mobile devices, in email, on calendars - almost anywhere other than in CRM.

While full-scale CRM solutions like Dynamics 365's sales app focus on both the big picture and the individual user, sales productivity apps typically go deep on the needs of specific roles or smaller teams. They are often mobile-first and help gather data that traditional CRM would typically miss out on.


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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