As Small Businesses Grow, Microsoft Dynamics Partners Observe Steady Transition Away from QuickBooks

by Linda Rosencrance
published October 8, 2010

For Aulcorp Food Marketers Inc., a distributor and importer of European specialty foods, the good news was that the company was growing.

But the bad news was the company was also outgrowing its QuickBooks small business accounting solution and it needed to find a better product to keep pace with its continued growth.

"The reason we changed from QuickBooks is that our company grew over 200% in a two-year period and QuickBooks just wasn't efficient anymore," said Hoang Nguyen Aulcorp's Finance Manager.

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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