Seven Ways to Tell If You Are “Shaving the Bear” with Microsoft Dynamics GP

September 29 2009

Marketing guru Seth Godin recently wrote an article on Bear Shaving. Bear Shaving is when firms address a symptom rather than a root cause. The term Bear Shaving comes from a commercial where a little girl shaves a bear to protect it from global warming. She had the right intent but ultimately, shaving bears won't solve global warming. An equivalent analogy is buying more buckets as the roof leak worsens.

About Mark Polino

Mark Polino is a Certified Public Accountant (CPA) and a former Microsoft MVP (2007-2018) for Business Solutions. He is the author or coauthor of 5 books related to Microsoft Dynamics GP.  Mark also maintains the Dynamics GP focused website He speaks and writes regularly about ERP related topics. Mark has been a controller and CFO for a division of a publicly traded company and he has  worked as a consultant implementing ERP solutions. Mark holds additional certifications including Certified Information Technology Professional (CITP), Certified in Financial Forensics (CFF) , Chartered Global Management Accountant (CGMA). Dynamics Credentialed Professional for Dynamics GP 2015 (Core Install and Core Financials), Xero Certified. He holds a bachelor's degree in accounting from the University of Central Florida and an MBA from Rollins College. Mark lives with his family in Florida.

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sledg77's picture

Great, great article Mark. I love it!

pampalm's picture

I see the company I work for shaving the to really get to the root of the problem. Thanks for an awesome article Mark.