Seven Ways to Tell If You Are “Shaving the Bear” with Microsoft Dynamics GP
September 29 2009
Marketing guru Seth Godin recently wrote an article on Bear Shaving. Bear Shaving is when firms address a symptom rather than a root cause. The term Bear Shaving comes from a commercial where a little girl shaves a bear to protect it from global warming. She had the right intent but ultimately, shaving bears won't solve global warming. An equivalent analogy is buying more buckets as the roof leak worsens.
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And there are way too many bears to shave!
Excellent Article!