Microsoft Sharpens Its Dynamics Marketing Focus on Mid-Market Companies, to Exclusion of Small Businesses

After several years of testing the concept that it should seek to attract early-stage businesses as Dynamics customers, and sell them upgrades and new applications as they grow, Microsoft has decided to forsake the entrepreneurial small business marketplace. Instead, it is focused "like a laser" on targeting mid-market businesses for expanding sales of Dynamics NAV and AX applications,  Kirill Tatarinov, corporate vice president of Microsoft Business Solutions, said in a briefing at Convergence Copenhagen 2008.

He said that Microsoft Dynamics "experimented with" a small business version of Dynamics NAV, along with the Dynamics-developed Office Accounting and Small Business Server, "but frankly, this is not a market where a global vendor has an opportunity," he said. "It is driven by local vendors."

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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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