Microsoft Sharpens Its Dynamics Marketing Focus on Mid-Market Companies, to Exclusion of Small Businesses

November 19 2008

After several years of testing the concept that it should seek to attract early-stage businesses as Dynamics customers, and sell them upgrades and new applications as they grow, Microsoft has decided to forsake the entrepreneurial small business marketplace. Instead, it is focused "like a laser" on targeting mid-market businesses for expanding sales of Dynamics NAV and AX applications,  Kirill Tatarinov, corporate vice president of Microsoft Business Solutions, said in a briefing at Convergence Copenhagen 2008.

About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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