4 steps that keep Microsoft Dynamics 365/CRM implementations from running off the rails

Poor user adoption is consistently cited as the main reason why CRM projects fail to deliver against expectations.

One day, users are happily working away on systems they're comfortable with and know inside out. OK, they may have some limitations, but your users have come up with some highly creative work-rounds to get things done. And while these might seem time and labor intensive, from their perspective it all works - and ‘if it ain't broke - why fix it?'

Then, out of the blue, they're being told to work with a new system they didn't ask for, weren't consulted about, and now have to learn overnight. Little wonder many revert to the old ways of doing things - or won't play ball at all.


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About Ian Mennie

Ian Mennie has over 17 years of experience within the customer relationship management industry and he has helped a large number of SMEs solve critical technology issues through business process improvement, requirements definition and product implementations. Introducing systems and best practices to improve sales, marketing, customer services and other business processes, Ian has extensive leadership experience of managing complex projects within this fast paced and technically detailed business sector. During this time, Ian has led numerous Microsoft Dynamics 365/CRM implementation projects for organizations across a diversity of industries that include: non-profit, professional services, education, telecommunications, hospitality, and others. Click Here for a library of Preact testimonials. 

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