24 Hour Fitness to deploy Microsoft Dynamics 365 for Sales with Adobe Experience Cloud

24 Hour Fitness24 Hour Fitness, a major U.S. fitness chain, in partnership with Microsoft and Adobe, announced that it will be deploying Microsoft Dynamics 365 and Adobe Experience Cloud. The deployment encompasses 420 fitness club locations nationwide, with the goal of offering more unified and personalized experiences for members. 24 Hour Fitness wants to provide a combined view of guests, members, performance, and messaging for its different business units. The dual implementation of both Microsoft and Adobe is intended to achieve these goals and boost outreach, security, and scalability through AI and machine learning capabilities.

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