Silverpop Announces New Sophisticated Nurture Programs and A/B Testing Capabilities for CoreMotives

ATLANTA, Feb.  26, 2014 - SilverpopTM, a leading provider of digital marketing software that enables personalized customer experiences, today announces key product updates to its CoreMotives offering. CoreMotives, an email marketing and marketing automation solution built natively within Microsoft Dynamics CRM, now offers behavior-based nurture marketing capabilities and advanced, automated A/B testing in its latest product release. The release follows a year of exceptional growth for the Silverpop product, increasing revenue by 54 percent.

CoreMotives' new automation capabilities include both behavior-based nurture programs and automated A/B testing. Specific highlights of this update include: 

  • Sophisticated automated programs that leverage customer and prospect behaviors to maximize campaign effectiveness, allowing sales and marketing team members to easily drop contacts and leads into ad hoc nurture programs
  • An unlimited number of scheduled and recurring nurture tracks that run automatically, continually adding an unlimited number of qualified leads and contacts into the program at any given time
  • Advanced, automated A/B testing allowing marketers to test every element of an email, including subject lines, content and imagery

"The Microsoft Dynamics CRM channel is growing quickly, and Silverpop's commitment to marketers using the technology continues to evolve for this changing marketplace as well," said Rhett Thompson, co-founder of CoreMotives. "Today's buyers are more complex than ever - they expect targeted and individualized messages - anything else gets lost in the shuffle. Marketers recognize that in order to provide this type of true one-to-one relationship for their customers, they must use marketing automation technologies, leveraging behavioral data from their customers and prospects. CoreMotives' significant growth in 2013 and our more than 2,000 implementations across 45 countries confirm this shift in marketers' thinking. And, our recent product updates highlight our resounding commitment to providing this type of technology, especially for the Microsoft channel."

Further highlighting its commitment to the Microsoft channel, Silverpop is a Gold sponsor at the upcoming Microsoft Convergence conference March 4-7 in Atlanta. Silverpop CEO Bill Nussey will be presenting with CoreMotives customer Blue Cross Blue Shield of LouisianaWednesday, March 5 at 12:30 p.m. The session, Buyers Are People Too: Creating Personal Customer Experiences with Marketing Automation and Microsoft Dynamics CRM, will address how marketers can treat their customers as individuals using automation, increasing brand loyalty while driving ROI. Silverpop will also be exhibiting at booth 2409 and hosting a party the evening of March 4 at STATS, featuring entertainment from the band Geek Squad.

About Silverpop

Silverpop is a digital marketing software company focused on helping marketers transform the customer experience- increasing engagement and driving revenue. Silverpop makes this possible by using customer data and each individual's behaviors to inform and drive every interaction in real time. Silverpop uniquely enables marketers to automate these highly-personalized interactions at scale. Silverpop's top-ranked email marketing and marketing automation tools serve the needs of B2C and B2B marketers from a wide range of industries. Silverpop is trusted by more than 5,000 brands around the globe.  For more information visit