PowerObjects’ New Release of PowerWebForm Add-on for Microsoft Dynamics CRM Now Integrates with GoToWebinar


PowerWebForm Enhancement Allows Web Form data to Sync Directly to GoToMeeting

Minneapolis, Minnesota - March 05, 2015

PowerObjects-a professional services firm 100% focused on providing
Microsoft Dynamics CRM solutions-has released a new version of
PowerWebForm, an add-on that pulls data from web forms and writes it
back to Microsoft Dynamics CRM. With the new enhancements, PowerWebForm
can now be used gather GoToWebinar registrations, automatically creating
CRM contacts or leads from registrants' data.

PowerObjects developed the PowerWebForm add-on to capture internet
leads. The add-on allows users to create web forms in Microsoft Dynamics
CRM without any previous coding knowledge. This includes the ability to
customize the forms to include text boxes, radio buttons, check boxes,
drop-down menus, and more.

The idea to develop an integration between PowerWebForm and
GoToWebinar came out of the company's own need. PowerObjects had been
using GoToWebinar to host several webinars per month as a way to educate
current and prospective customers on the product. However, the attendee
data had to be manually exported from GoToWebinar and imported into
Microsoft Dynamics CRM.

"We are our own best case study," says Dean Jones, CEO at
PowerObjects. "We frequently use GoToWebinar, but the process for
getting those webinar leads back into CRM was time-consuming. Managing
leads in several places and getting GoToWebinar data back to our CRM
system was a pain. It slowed down our process for following up with
webinar leads."

"We already had the PowerWebForm add-on-all we needed to do was to
integrate it with GoToWebinar," says Jones. "So we did it-and now we no
longer have to manage webinar leads in multiple places."

The integration will allow for a seamless web experience, so that
when a registrant clicks on an event, they no longer have to go to a
separate GoToWebinar registration page to sign-up. Instead they will
fill out the web form provided by PowerWebForm and the solution will
push the registration information not only to CRM, but to GoToMeeting as
well. With this new ability all the information is owned by CRM and
passed to GoToMeeting. PowerWebForm allows a user to define how a
particular web form maps into CRM. The user can set up matching rules to
look for existing records or how to create a new record. Now we add the
ability to associate the web form with a GoToMeeting event. This allows
PowerObjects to associate the matched record or the newly created
record with a GoToMeeting webinar. PowerObjects then captures the data,
checks for an existing record or creates a new record and then registers
the person with GoToMeeting.

"It's a great way to keep folks on our site, which is important from a
marketing perspective," says Jones. "Anytime we have to push people to
another site to do something, we lose out on a chance to engage them
with more of our own content."

PowerWebForm is compatible with Microsoft Dynamics CRM 2015. Those
interested can download the solution as a free 30-day trial on the
PowerObjects website.

About PowerObjects

The team at PowerObjects has worked hard to become the recognized
leader in delivering Microsoft Dynamics CRM solutions through
unparalleled offerings of service, support, education, and add-ons. As
winner of the Microsoft Dynamics CRM Worldwide Partner of the Year award
for 2012 and 2013, PowerObjects has built an unmatched team of CRM
superheroes that help businesses and organizations of all types increase
productivity, streamline business processes and build better
relationships. PowerObjects is headquartered in Minneapolis, Minnesota,
with offices in Chicago, Cincinnati, Dallas, Omaha, Philadelphia, New
York, Seattle, and Toronto.