It’s almost a cliché to state that the Internet is an amazing delivery mechanism for reaching sophisticated and highly specialized target markets.

The big question for marketers of sophisticated software, like Microsoft Dynamics VARs and ISVs, is this: What do you tell the marketplace about yourself?

Just making claims via advertising, direct mail, and directories about how wonderful your products and services are, will likely attract some interest and sales. But to establish a long-term brand for your solution requires something more. You need credibility that advertising and direct mail alone can’t provide.

In this white paper, we explain the value of targeted integrated marketing content that reaches your target market efficiently and effectively, and how it allows your organization to stand out and, if used correctly, generate a steady stream of qualified sales leads.