Product Marketing Manager

Cavallo is on a mission to make distribution operations radically better, and we are seeking an experienced Product Marketing Manager to help guide us to that goal. The Product Marketing Manager will utilize their knowledge of the market and current/prospective customers to create and manage the product positioning and messaging that resonates with our target audience. The Product Marketing Manager will be able to translate product features and functionality from Product Development into benefit-based content that will appeal to and be understood by all audiences. They will work to better educate prospects, customers, and partners on Cavallo’s products to drive business growth, effectively preparing the “what we need to say” messaging outline so other marketing team members can successfully develop and communicate the “how we say it” portion. 

A typical day would include:

  • Providing product positioning and messaging that presents our product’s value proposition in a way that resonates and clearly articulates how we create value for our customers;
  • Conducting market intelligence to determine user and buyer personas, purchase motivators, competitive landscape intelligence, and use case scenarios;
  • Developing innovative campaigns that drive product adoption, demand generation, and supports the retention of existing customers and the acquisition of new customers;
  • Assessing the effectiveness of the marketing campaigns on an ongoing basis, and reporting back to the business on required changes;
  • Working closely with both the Product and Marketing Teams to create relevant content - case studies (written and video), marketing videos, blog posts, fact sheets, product cards, webinars, etc.

This may be the job for you if:

  • You have earned a BS/MS degree in marketing or a related field;                                            
  • You have 5+ Years of Product Marketing experience;                                                                 
  • You possess a track record of successfully working with both creatives and technical product resources;                                                                                                           
  • You have superior communication skills, both written and verbal;                                           
  • You possess strong organizational, relationship and project management skills;               
  • You have a solid knowledge of software tools and stay up-to-date with the latest trends and best practices in marketing;                                                                                                
  • You are a stellar critical thinker and creative problem solver;
  • You are detail oriented and possess a strong sense of personal ownership;
  • You are self-motivated, hard-working and strive to be the best version of yourself daily;
  • You enjoy working in a collaborative environment and are looking to join a team of people who are eager to learn, share knowledge and are united in reaching Cavallo’s mission;
  • You personify Cavallo’s Core Values (

Why should you apply?

  • Become a member of a #PeopleFirst organization that believes in instilling excellence in the people who make up our team; 
  • Work with collaborative colleagues who seek out and value each other’s input and feedback;
  • Strong leadership who believe in creating enormous and measurable value for our Customers.

Key Benefits:

  • Competitive Salary Package
  • Medical, Dental, Vision, Life and STD Insurance
  • 4% 401(k) Employer Match
  • Generous PTO and Work/Life Synergy
  • Learning and Career Development Opportunities

About Cavallo

Cavallo is one of West Michigan’s largest, fastest-growing software companies. We’re seeking the self-motivated, the hard-working, the problem solvers, and the dedicated to join our team of experts. We're focused on helping businesses grow, expand, or reshape how they do things by approaching each and every problem with energy, creativity, and confidence. Ingenuity, adaptation, and evolution are at the core for us at Cavallo.

Our Grand Rapids-based headquarters is focused on helping change the way organizations do business through our software products, customizations, expertise, and support. Our enterprise software solutions work with leading business applications, Microsoft Dynamics GP and Business Central, and integrate with a wide range of apps and platforms. Cavallo has been in the business of helping manufacturing and distribution companies increase productivity and efficiency since 2003. We got our start when a small business owner tasked a software developer with transforming a pile of clipboards and legal pads into a streamlined, efficient inventory management system. We have been sharing ideas and innovating ever since.

At Cavallo, we're always looking for talented individuals to join our team of professionals. We believe our success is built on the abilities of our employees, and we strive to create a challenging and rewarding environment where all individuals are respected and encouraged to grow. Reach out to us today!

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