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Adobe
Microsoft and its partners Adobe and SAP announced new details about the Open Data Initiative during Adobe Summit
New integrated scenarios aim to improve precision of B2B marketing spend, sales efforts.
Attract module will offer access to Adobe e-sign capabilities with "no additional software or configuration needed"
New integration aims to provide “hyper-personalized engagement” by connecting more marketing content and data with sales activities at scale.
"Democratized" AI and enhanced marketing services the two gold nuggets from Ignite 2016 keynote
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