LinkedIn Integrates Sales Navigator with Microsoft Dynamics CRM

June 11 2015

Dynamics CRM integration actions for LinkedIn Sales Navigator 

LinkedIn has added an integration from its Sales Navigator product to Microsoft Dynamics CRM, the company announced today.

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MichaelXY's picture

This isn't really an integration. It is a view only I-frame that allows users to see LinkedIn content within a window. A true integration shares content between the platforms, not simply embeds a subset of functionality within another platform. In fact, when you flag a Lead or Account in Sales Navigator, you are doing so within LinkedIn. No data is shared with the host service. Thus, you are failing to store information in your CRM, which should be your system of record.