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Can enhancements in Microsoft Dynamics AX drive sustainable improvements in retail supply chain?

by Bridget McCrea
Contributing Writer,
August 14 2013

Kurt Hatlevik's recent blog post on retail and supply chain trends highlights some of the key challenges that retailers are grappling with in today's changing business environment and explores how Microsoft Dynamics AX is stepping up to the plate to help customers work through those obstacles.

In many cases, the supply chain is the Achilles heel that technology must be able to address efficiently and effectively. As many companies are learning, Hatlevik writes, "an inefficient and poorly functioning supply chain can negatively impact every aspect of a retail organization, jeopardizing the long-term performance and success of a business."

As has been reporting recently, Dynamics AX team has made it a priority to enhance its supply chain and retail capabilities.  The expanded warehouse and transportation capabilities of the upcoming feature packs for AX 2012 R2 will begin to improve the product's supply chain pedigree. And Microsoft believes it is well positioned to use Dynamics for Retail to take advantage of industry trends.

Based on his experience working with key companies in food and beverage, consumer products, high tech, and industrial manufacturing, Hatlevik pinpoints trends that are impacting and changing retailers' performance:

  • Demand planning (Hatlevik expects that demand planning will a very important feature to look into when the AX 2012 R3 is released.)
  • Globalization and supply chain management
  • Global competition and price pressures
  • Shortened and more complex product life cycles
  • Integration and collaboration with customers and suppliers

As supply chain networks have become ...

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About Bridget McCrea

Bridget McCrea covers business and technology topics for various publications. She can be reached at

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Submitted by Sahar_Saqeb on Sun, 08/25/2013 - 18:14 Permalink

Hi Bridget, I agree with your blog about the supply chain being “the Achilles heel that technology must be able to address efficiently and effectively.” My experience with retail companies has been that they are looking for an Omni channel experience in order to enhance their business model, and serve their customers in a number of different ways in order to gain business. I have been working with Microsoft Dynamics AX for Retail for some time and what I like about the solution that it is not only easy to use but from my opinion, the only complete end-to-end retail solution on the market in Australia. Thanks Sahar

In reply to by anonymous_stub (not verified)