Ugh. So the good people of EMEA will also get a chance to pay to attend a conference so Microsoft can hard sell something they do not own for a few hours. Wonder how many sessions of actual usefulness to current customers were pushed aside for a Dynamics 365 very, very few customers actually use? Were attendees charged more so Microsoft could provide all this change? And finally, besides being a name drop, what does Uber have to do with back office systems for the current Dynamics customer base? I thought with the demise of Envision that Microsoft was finally done with the CxO dog-whistles. Please keep us apprised on stuff like this so we will all know what the next catch phrase Microsoft will use after the A.D.D., head-in-the-cloud management team move on from "digital transformation." It will give me time to brace myself for when they drop it repeatedly in Nashville this October. Jeff Frye Systems Analyst