Texas Rangers Improve Sales and Marketing Processes by Integrating CRM with Customer Data Sources

Based in Arlington, Texas within the Dallas-Fort Worth metroplex area, the Texas Rangers professional baseball team competes in the Western Division of Major League Baseball's American League.

To continue thriving among the many Texas sports teams competing for fan market share, the Texas Rangers launched an effort to improve the efficiencies of its targeted marketing and sales campaigns. Senior management realized success depended heavily on integrating an advanced customer relationship management platform with external customer and prospect data sources.

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