Synthetic Diamond Manufacturer, Element Six, Switches from SalesForce to Microsoft Dynamics CRM

Element Six is a global leader in the design, development and production of synthetic diamond supermaterials.

While Salesforce.com offered a lot of functionality, it wasn’t being fully used by Element Six employees. It was also taking the entire CRM budget just to maintain the system. They needed a more cost-effective platform and invest savings back into customer-facing initiatives and workflow improvements.


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Alithya is a leading strategy and digital technology company with 2,000+ skilled professionals delivering solutions across Canada, the US and Europe. Alithya’s Microsoft practice offers Dynamics, Azure, business analytics, digital solutions,...READ MORE