Synthetic Diamond Manufacturer, Element Six, Switches from SalesForce to Microsoft Dynamics CRM
Element Six is a global leader in the design, development and production of synthetic diamond supermaterials.
While Salesforce.com offered a lot of functionality, it wasn’t being fully used by Element Six employees. It was also taking the entire CRM budget just to maintain the system. They needed a more cost-effective platform and invest savings back into customer-facing initiatives and workflow improvements.