Universal Electric had outgrown their contact manager software and was in the process of migrating to Microsoft Dynamics CRM to better serve their customer base. At the same time, the company wanted to centralize their sales staff on a single application platform and initiate all orders from within Dynamics CRM. Because the quoting and order entry system built into Dynamics CRM was found to be cumbersome for entering quotes and orders, they needed to find a configurator solution that was highly customizable, could meet their highly specialized environment, and that had a packaged, out of the box price tag.