MSDynamicsWorld.com

Logan University may have started as a chiropractic college in St. Louis, Missouri, but over the years, it has grown to offer undergraduate, doctoral, and master's degrees that primarily focus on nutrition and sports science. While the growth has been positive, it also introduces new challenges, such as keeping an expanding prospective and current student base engaged, informed, and empowered with information for better outcomes.

With a new CRM and a generation of students preferring text messages over emails, the institution recognized an opportunity to modernize its communications strategy. But while they found a CRM that met their requirements, the embedded texting solution didn’t exactly live up to their expectations.