Marketing Automation Platform Enables Canvas Systems to Efficiently Execute Their Marketing Plan Within a Single Solution

Canvas Systems is a leading, global IT lifecycle management company that specializes in providing clients with fast and affordable green IT services, integration and financial solutions, third-party maintenance, disaster recovery and business continuity planning, and asset management programs.

Canvas’ marketing department struggled with the complexity and user-friendliness of a large marketing automation solution. The lack of support and problems with usability caused delays for Canvas in executing on their internal marketing plan, which consists of a very complex email marketing schedule. Simple changes in workflow were resulting in additional consulting fees from the vendor, further frustrating the marketing team. Canvas wanted to create a more seamless integration between the marketing and sales departments.

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