Act-On Accelerates Plante Moran’s Marketing

Plante Moran is a global accounting powerhouse. They have a staff of 2,200, serve 16 industries, and provide 40 different services, including everything from taxes and audits to wealth management and cybersecurity.

The lead activity history in the company's previous marketing automation tool was difficult to understand and not that useful. They also had issues with the software sending emails without any cause. A new marketing automation solution was needed to integrate with their Microsoft Dynamics CRM system.

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Act-On Software is the leader in Adaptive Marketing solutions that empower marketers to achieve the purposeful and personalized engagement that their business needs to thrive. Act-On makes customer data actionable, enabling marketers to...READ MORE