Jeffrey L.


With over 30 years of accounting, consulting, and software development experience, Jeffery Southworth is the founder and director of product development at PureLogic Incorporated. With degrees in education and accounting, he spent the first 5 years of his career as a CPA in public accounting delivering tax planning and compliance services to the oil and gas industry, as well as ERP systems analysis, consulting, and hosting services. In 1984, Mr. Southworth founded a VAR (Value Added Reseller) practice and delivered over 120 successful accounting, distribution, and manufacturing system implementation projects before selling the practice in 2000. Subsequently, Mr. Southworth held senior and managing level consulting positions with Equarius Corporation, Ernst & Young Technologies, ePartners, and served 3 years as the senior ERP systems analyst for the Dallas Housing Authority. In 2010, Jeffery incorporated PureLogic as a custom and packaged software provider for the Microsoft Dynamics GP community, and currently serves as the Director of Product Development.