Advertising and Marketing Opportunities for Microsoft Dynamics ISVs

Our mission at is to take the risk out of your Internet marketing plans. We fulfill that mission by virtue of being the largest and most targeted independent news and information resource for Microsoft Dynamics customers, consultants, and partners. We help you make your online marketing investment where you will find your largest possible target market.

If you are a Microsoft Dynamics ISV, then you owe it to yourself to find out more about our targeted marketing programs: sales lead generation, online events, email marketing, and advertising.

For a full rundown of's products and services for ISVs, visit GuidePoint Media's marketing resource center.

Join our Dynamics ISV Marketing Strategy Group on LinkedIn

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We've generated 1051 leads for ISVs in the last month. Have you collected yours?

We've generated 1051 leads for ISVs in the last month. Have you collected yours? is in the business of generating serious sales leads. Now. How do we do it? We attract thousands of Microsoft Dynamics users each day who follow our top-quality news coverage of the Dynamics space. Some of those users very much need and want the product or service you provide. We specialize in directing those users to your white papers and other content. You retrieve full details on who accesses your content - on demand and in real time.

Don't waste time and money developing in your own online lead generation systems. Let us worry about driving your target market to your content. Let us worry about capturing lead data securely and in real time. Let us deliver your powerful marketing messages with an integrated content campaign that reaches thousands of people in the right industries, geographies, and product lines.

Let us provide measurable lead generation results that exceed your expectations.


Fill up your sales pipeline every month with large numbers of highly qualified and targeted prospects who have actively researched your solutions on Benefit from a full program driven by our proven best practices for lead generation including:

  • 24-7 access to all lead data including customizable notification and filtering of results
  • premium placement of your content;
  • custom tailored content titles and abstracts;
  • dedicated white paper email blasts;
  • and more...!


You've worked hard to develop compelling white papers. Let us promote them to a targeted audience within the Dynamics community for an immediate surge of highly targeted leads. Our White Paper Push is a low cost, low risk program guaranteed to yield impressive results.


Let help your webcasts attract the largest, most targeted audience possible. We can work with you on a variety of levels to promote, co-brand, or co-produce a webcast that will exceed your expectations in terms of registration and audience engagement.

If there's any drawback to our programs, say clients, it is that we sometimes generate so many serious leads that the sales team is stretched. Now, wouldn.t you like to have that as your biggest marketing challenge?

Newsletter Sponsorships

Deliver a powerful message about your company's products, programs, events, and other news by sponsoring our bi-weekly Dynamics product-focused newsletters.

Our newsletters are full of the latest Dynamics product news, and include only a single sponsor who can reach thousands of Dynamics customers, VARs, and consultants throughout the world.

Newsletter sponsorships include an exclusive banner ad and a text message, both above the fold. Each of our targeted email newsletters reach over 5,000 people twice a month and enjoy extremely high open and click-through rates.


Decisions Spring 2011 features dedicated product days for Microsoft Dynamics AX, GP, NAV, and CRM. At our last event, Decisions Fall 2010, exhibitors connected with more than 3,500 attendees, and generated hundreds of leads each. We expect over 3,500 attendees at Decisions Spring 2011, June 14 to 17, making it our biggest event yet!

CLICK HERE to take a tour of the virtual environment!'s customers include some of the leading Microsoft Dynamics ISVs and Partners. They love the constant flow of highly targeted and qualified sales leads they can access on a real-time basis--leads that make it to the top of sales pipelines. Here is what our customers have to say about our marketing and sales lead generation services.

Very High Response Rate for Our Campaign
"SalesFUSION recently ran an important promotion for our MS CRM ISV solution. Overall, the team at was professional, responsive and extremely easy to work with. For the investment required, we achieved a very high response rate to our campaign. In addition to our campaign, the directory and other promotional inclusions were great. I would highly recommend to any MS CRM ISV, that they give a good look at the promotional opportunities. A great group of people and a great service all around!"
– Kevin Miller, SalesFUSION
Key in Go-To-Market Strategy
" is a very important element of Accellos’ go-to-market strategy, today and in the future"
– Chris O’Shea, Accellos, Inc.
Virtual Conference is a Lead Generation Success
"Decisions 2009 was our first virtual event and I really did not know what to expect. I was not only amazed with the quantity and quality of leads we generated, but also by the great quality of the online chats we had with our booth visitors. The archive feature that documents every chat and contact details of all attendees who visited our booth, is a big advantage against live events."
– Myra-Bella Prins, AXtension
Easy Access to Rich Lead Data
"We are really satisfied with the self-serve ability to download leads provides. We’re not only impressed with the volume, but in the amount of data we’re receiving for each lead as well. This detailed information provides us with exactly the information we need to quickly determine if they are qualified for our business or not."
– Lisa Steinhart, vSync
Capture Highly Qualified Leads
“MSDynamicsWorld's Web marketing programs have significantly increased our web traffic helping us capture many highly qualified and targeted leads. In that respect they have more than paid for themselves. The programs have been a huge asset to our Marketing plan and we will continue to partner with MSDynamicsWorld in the years to come.”
– Amber Kirkman, Sunrise Technologies
Target Your Message at a Large Dynamics Audience
"Before I started working with, reaching the Microsoft Dynamics community was very difficult. has provided me with a means to specialize my marketing messages specifically for the products within the Dynamics pack. Since we specialize in Dynamics NAV and Dynamics GP software integration, we can easily reach the actual market best suited for our product. I would recommend anyone that is specifically trying to reach this software select, to work hands on with, as they will provide tailored programs that fit your marketing budget and keep you up to date with all openings that may become available that you are not currently using. It has been an asset for us and we are pleased to have our banners and text included within their website and newsletters."
– Shannan Friedman, Equisys, Inc.
Reach Influencers and Decision Makers
“As an early adopter incorporating into our web lead gen program, we’ve found that the leads are highly targeted to the Microsoft Dynamics market of influencers and decision makers.”
– Heather Robinson, Scribe Software
Generate Interest Among Prospects in a Buying Cycle
“As a sponsor on, we have been able to achieve great visibility and generate interest among prospects that are truly in a buying cycle for Microsoft Dynamics AX. That has been very valuable to us as part of our overall marketing mix. The immediate access to leads has allowed us to respond quickly to potential prospects.”
– Denise Doyle, CDC Global Services
Connect With Your Target Community
“ has been a valuable vehicle for connecting with our target community of Dynamics AX and NAV end users and partners worldwide. Given the collaborative nature of our partnership, we have created a customized program that fits the needs of Bottomline’s evolving business, leverages the market expertise of our staff, and affords us the flexibility to support our growing portfolio of marketing assets. We’ve already seen measurable results from our participation and look forward to future success as the team continues to develop new, innovative opportunities for marketers focused on the Dynamics community.”
– Sarah DeSantis, Bottomline Technologies
Highly Targeted Readership
" offers a highly targeted readership and serves as an excellent resource for our customers and partners. Its advertising and sponsorship opportunities are key to our marketing mix and provide excellent visibility in our target markets, enabling us to reach a broader audience within the Microsoft Dynamics communities."
– Cyndy Player, ImageTag, Inc., in partnership with Dynamics Partner Plus, is pleased to offer a new online training series designed specifically for educating Microsoft Dynamics ISV Partners on the latest in marketing and sales strategies and techniques that drive more sales in the Dynamics marketplace.

Attend one or more of our 90 minute sessions to gain new insight into the latest thinking on topics ranging from developing your Microsoft marketing plan to sales forecasting to online marketing tactics. Learn from case studies of successful Dynamics partners who have observed measurable performance benefits using the latest proven techniques. Review real marketing collateral and hear practical advice on steps that can improve your marketing and sales performance now!

At we are constantly developing new and effective online marketing programs for Dynamics ISVs. Download our latest white papers about effective online marketing:

Our highly focused marketing programes enable Microsoft Dynamics ISVs to:

  • Generate highly targeted and qualified sales leads
  • Create brand awareness
  • Deliver a powerful message using integrated content

We look forward to discussing ways you can create a custom integrated marketing program that is designed to be targeted and cost effective for your organization's needs. We're passionate about online marketing for Dynamics ISVs and we want to share our expertise with you.

Contact us to learn more: