Using CPQ to Ensure One Vision of an Order, From Decision to Delivery

Customers today expect to “have it their way,” and in many cases they are willing to pay more for the privilege. Accordingly, businesses need to stay abreast of the best available approaches to delivering configured and customized products and services. This is particularly true for companies producing items such as doors, windows, and specialty vehicles, which are almost always configured, as well as those building customized kits for various industries. But personalization is becoming a key differentiator in a various other consumer-oriented businesses, as well.

Achieving success through configure-price-quote means more than modifying options and attitudes—it demands a whole new level of business discipline that includes distinct technological, operational, and organizational requirements. An organization that fully utilizes configure-price-quote (CPQ) software can not only improve profitability, quality, and operational efficiency, it can also gain a powerful competitive advantage.

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