Supply Chain: Beyond Microsoft Dynamics, Increasing Your Geographic Footprint

Geographic decisions define the distributor's market presence, and distributors must have the support of key suppliers to achieve the market penetration needed for targeted return on sales and return on investment.  

Authored by Brent Grover, a Research Fellow at the NAW Institute for Distribution Excellence, this report will discuss three ways to intensify geographic presence:  (1) In-market (2) Adjacent markets and (3) New markets.

Additionally, this executive report will help with guideance on:
  • Which customer segments to pursue
  • Products and services that should be provided to these customers
  • Where to operate
  • Which geographic markets people and capital should be deployed

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