Sales Proposal Effectiveness in B2B Sales Organizations

Communicating a formal offering to prospective customers represents a pivotal stage in the sales process. This proposal research initiative conducted by the Sales Management Association includes:
  • Identifying current practices in proposal management
  • Establishing respondents’ most important challenges in proposal management
  • Determining the most important elements in effective sales proposals
  • Identifying best practices among high performing firms’ proposal management programs.

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