Network Fees and Innovation: Are You Considering Supplier Opinions?
published by Hubwoo
Yet suppliers are really important, especially in how they can engage with customers to lower their total cost of doing business. The auto-dispensing vendor managed inventory (VMI) kiosk that Grainger is currently deploying to early adopters such as Coke Consolidated is a great example of supplier innovation that can encourage the right type of buying and consumption patterns. In this case, Grainger faces a catch-22 – the solution may actually reduce consumption and spending (while driving SKU rationalization – not Grainger’s best friend!), but at the same time, it is likely to build tighter bonds with their customers.
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