Navigating the Top Six Business Challenges of Delivering Software as a Service

For Enterprise organizations, utilization of software as a service (SaaS) applications means easier budgeting, faster deployment, and reduced risk. For cloud service providers and established on-premise software publishers, SaaS presents a new opportunity to give customers what they want—while ensuring recurring revenue streams and exploring new markets. According to industry analyst firm, Saugatuck Technology, 65 percent or more of all new business application/solution decisions in the enterprise will be cloud-based or hybrid by 2015 (up from 15-20 percent in 2009). And all customer segments will be impacted.

The future of software delivery is clear. It’s the path to software monetization in the cloud that becomes foggy for both cloud service providers and established software publishers. While delivering software as a service opens many doors for software vendors, it also presents a new set of challenges. This paper explores the top six challenges software publishers are faced with, and presents a quick and easy way for SaaS providers to define their service catalogs, provision and control user access at the feature level, measure service usage for billing and business intelligence purposes, and instantly adapt their service catalog to embrace new and evolving market opportunities.

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