Leveraging Technology for Trade Funds Management & Promotional Planning
published by Silvon Software
At a high level, trade funds management can be called promotional planning or may be referred to by the specific type of planned spend, such as accruals, co-op advertising or discounts. Typical trade funds management activities include planning trade promotions; allocating funds to regions, customers, products, etc. for various promotional programs; spending against the various promotional programs; tracking actual spends against the plan; and analyzing the impact of trade funds on actual sales.
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