Leaping Over the Subscriber Hurdle: Best Practices and Guidance for Retailers Trying to Capture Email Sign-ups
published by Emailvision
Similarly, organic database growth is an ongoing challenge for today’s online marketer, but by adopting consistent best practices it is an area that can offer new subscribers a smooth, educational and engaging welcome to your email programs.
This study aims to:
- Describe best practices in the sign-up process
- Offer guidance on the key areas where small improvements can lead to substantial rewards
- Help marketers to optimize their online marketing programs for their organization.
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