Integrated Marketing: Fact or Fiction?

You may already have a substantial amount of relevant information about many of your prospects and customers. Some may reside in your CRM, ERP or Marketing Automation (MA) systems. Customers today have many touch-points. They may work with your sales, support, marketing and finance teams. You need to ensure you are optimizing customer success. One sure fire way to do this is to fuel your inbound leads so that their critical information quickly moves from your MA system to your CRM. By integrating your business systems you will greatly improve how your organization reaches out to customers and drastically reduce the time to close a sale or solving a a support issue.

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