How ISVs Can Increase Reach and Revenue Through Secure Software Trialware

Putting your software product in the hands of potential customers and letting them experience the power of what you have to offer not only helps to solidify your value proposition but also makes it tough to part with. Some argue though, that trialware applications are easy to crack – allowing continued use of that which was originally intended only for trial use – resulting in lost revenue.

This paper will illustrate the different methods software publishers use to secure their trialware downloads, expand their marketing efforts, enhance the customer experience, increase sales and turn their ‘tryers’ into ‘buyers.’

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