How to Drive Your Digital Strategy Forward with CRM and E-Signatures

Organizations are increasingly moving to CRM as a core business system to manage all customer-facing interactions. While CRM helps to centrally manage customer information and improve sales operations, many frontline sales professionals gripe that it doesn’t necessarily help them close deals faster. Why? Because the last mile in the sales cycle – getting a signature – is still a manual, paper-driven process. Most businesses still live in a paper world and sales organizations in particular live this day in and day out – i.e., faxing, scanning and mailing out documents for signature.

Digitizing the sales process is critical to helping streamline sales-related activities. Digitization starts by eliminating paper and a great place to begin is to remove pen-and-ink signatures from your current processes. Digital-enabling technologies like e-signatures integrated with your CRM can help your business move off of paper and let your sales team focus on what they do best: close deals.

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