Give Your Customers the Welcome They Deserve: Top Retailers Share Best Practices for Welcome Emails

Your website is your company’s online home and just as you welcome someone into your home, you will want to make sure the same experience is provided online when a new customer, prospect or subscriber visits your website and signs up for your communications. When permission is granted and a new email address is provided, a piece of trust has been bestowed upon your brand. Loss of trust and interest can disappear faster than it came, if the experience is not handled properly.

However, when handled properly, the welcome email might well be your highest performing email. After spending the effort to acquire permission, a welcome email is a low cost way to start the relationship off on the right foot.

This study explores and recognizes best practices in welcome emails amongst the top retailers.

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