Exploring the Business Model Evolution of High-Tech Equipment Manufacturers

Today’s equipment manufacturers are experiencing the all too real challenges of competing in a tough economy and an increasingly crowded marketplace. With reduced component pricing lowering the barrier to entry, competitive espionage and theft of trade secrets, and declining product differentiation, it is no surprise that many equipment manufacturers are facing commoditization and price erosion. If that is not enough, the down economy has companies around the globe searching for new ways to increase revenue and at the same time, reduce headcount, inventory and operational costs. So how do today’s equipment manufacturers stay competitive and differentiate their products in a crowded market? How do they avoid competitive threats and still provide innovative products with added value for their customers?

This paper discusses:

  • Some of the key challenges faced by today’s high-tech equipment manufacturers;
  • Evolution that has been taking place over a number of years;
  • Several tools used by equipment manufacturers to successfully make the transition from a pure hardware-based business model to a software-based business model;
  • Tools and methodologies that enable continued innovation, competitive advantage, better control of operational costs, and increased revenue by providing real added value for end users.

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