The Business Value of Business Intelligence

While Business Intelligence (BI) continues to be closely aligned with sales analysis and reporting, more and more companies are evolving in their use of it to not only understand, predict and influence the behavior of their customers, but to plan, evaluate and monitor their supply chains with the ultimate goal of driving performance improvements across their businesses.

This paper focuses on the influence of BI on manufacturing and distribution organizations, although much of what’s covered in it can apply to businesses in non-related industries, as well. To kick it off, the chart within the white paper illustrates the primary value propositions of business intelligence and the types of business analytics (e.g., Sales, Inventory, Supplier Performance analysis) that support each value area. The effect of BI on each of these business value areas are then discussed in more detail in the following sections.

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