Account-Based Marketing: How to Bring Laser Focus to the Top of Your Funnel

Traditionally, marketers capture as many leads as possible but don’t qualify those leads until they are well into the sales funnel.

By adding account-based marketing (ABM) tactics to your repertoire, you amplify your lead generation results. ABM is a strategic approach to lead generation in which your time and resources target a key group of specific accounts. Lead generation draws in the numbers, and ABM qualifies and targets those leads before you market to them.

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