4 Major Challenges to Successful Customer Data Integration

In a recent survey, three quarters of companies said the ability to store all prospect & customer information in one place & the ability to share that data amongst key departments including sales, marketing, finance & customer service were essential for their Customer Relationship Management (CRM) solution success. Yet, only 16% report full integration across their core business systems. That’s a lot of companies left wanting!

Why such a small percentage of companies with fully integrated core systems? The reason may lie in the fact that accurate, consistent integration of data between core systems is by no means a trivial undertaking. In fact, there are four primary areas which present challenges to successful integration. A careful examination of each is the beginning of finding a path to resolving them and adding your company to that 16%.

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