7 Ridiculously Stupid Ways Email Marketers Leave Money on the Table

Email pundits are forever talking about highfalutin marketing practices that — let’s face it — most marketers don’t use.

Who the heck has the time and money to communicate with every subscriber like they’re a best friend? Someone apparently does, but that someone isn’t you — at least not yet.

However, there are seven practices — not best practices, mind you, just practices — that if not implemented mean you’re leaving ridiculously stupid money on the table, or in one case, even breaking the law.

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