7 Major Obstacles to Integrated Marketing Data

The only way to take full advantage of what is known about prospects and customers is to tap into their digital DNA. However, most marketers face a common challenge, their customer’s data exists outside of marketing systems. It can reside in a multitude of different systems, from back office, social platforms, to CRM, and even some home grown applications.

The question is – how can we break down data silos and make it possible to identify and share vital information to deliver measurable results? Marketers can start by learning how to overcome these seven key obstacles that make it virtually impossible for any great marketer to reach critical business objectives and provide optimal relevancy to all of their customers.

Requires FREE Membership to View

Become a Member Joining MSDynamicsWorld.com gives you free, unlimited access to news, analysis, white papers, case studies, product brochures, and more, and it’s all FREE. You’ll also receive periodic email newsletters with the latest relevant articles and content updates.