The 7 Deadly Sins of Sales Forecasting, and How to Avoid Them

Lust, pride, greed, gluttony, envy, anger, and sloth. Collectively, they are known as The 7 Deadly Sins. Sound bad? You bet! If you are guilty of one or more of the big seven, check in with the guy in the red suit with the pitch fork and pointed tail. He has an eternal resting place reserved for you surrounded by fire and brimstone.

There is a sales forecasting equivalent to The 7 Deadly Sins. They are activities that companies perform in their daily, weekly and monthly sales forecasting processes that contribute to increased SKU-level sales forecast error. The 7 Deadly Sins of Sales Forecasting have consequences that are the supply chain equivalent to fire and brimstone, including increased sales forecast error, excess inventory and missed customer due dates.

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